Personal vs Team Accounts

Choosing the right account type is important for how you'll use the platform. This guide will help you understand the differences and decide which is best for you.

Account Types Overview

Personal Account

A personal account is designed for individual users who want to manage their own social media presence.

Team Account (Workspace)

A team account (also called a workspace) is designed for businesses, agencies, or teams that need to collaborate on social media management.

Comparison

Personal Account

Best For

• 👤 Solopreneurs: Managing your personal brand
• 💼 Freelancers: Handling client work independently
• 🎨 Content Creators: Building your own following
• 📱 Small Business Owners: Managing your own accounts without team help

What You Can Do

• Connect your social media accounts (Facebook, Instagram, TikTok, Google Business)
• Create and schedule posts
• Monitor and respond to reviews
• Track analytics and performance
• Organize media in your library

Limitations

• Cannot invite team members
• Cannot share access to connected accounts
• Single billing account
• All work is done by you alone

Pricing

• Individual subscription plan
• One user included
• All features available

Team Account (Workspace)

Best For

• 🏢 Businesses: Teams managing company social media
• 🎯 Marketing Agencies: Managing multiple client accounts
• 👥 Large Teams: Multiple people working on content
• 🤝 Collaborators: Need to work together on campaigns

What You Can Do

Everything in Personal Account, plus:

Team Collaboration:

• Invite unlimited team members (based on your plan)
• Assign different roles and permissions
• Collaborate on content creation
• Share drafts and feedback

Access Control:

• Owner: Full control including billing and member management
• Admin: Can manage members, settings, and all features
• Member: Can create content and use features based on permissions

Shared Resources:

• All team members access the same connected social accounts
• Shared media library for brand assets
• Shared content calendar
• Centralized analytics

Advanced Permissions: Control what each team member can do:

• posts.manage: Create and edit posts
• posts.delete: Delete posts
• google_business.manage: Manage Google Business Profile
• members.manage: Invite and remove team members
• billing.manage: Manage subscription

Use Cases

Scenario 1: Marketing Agency

• Create separate workspaces for each client
• Invite client team members with limited permissions
• Manage multiple brands from one account

Scenario 2: Small Business

• Owner has full control
• Marketing manager can create and schedule posts
• Customer service rep can respond to reviews only

Scenario 3: Enterprise Team

• Multiple admins for redundancy
• Content creators have posting permissions
• Analysts have view-only access to analytics

Pricing

• Team-based subscription
• Per-seat pricing (pay for each member)
• All features included
• Can add/remove seats as needed

Switching Between Account Types

From Personal to Team

You can upgrade a personal account to a team account:

1. Go to Account Settings
2. Click Upgrade to Team Account
3. Configure team settings
4. Invite your first team member
5. Billing will be updated to team pricing

What Happens:

• All your connected accounts transfer to the team
• You become the Owner
• Your media library becomes shared
• You can now invite team members

From Team to Personal

Downgrading to personal requires:

1. Remove all team members (except yourself)
2. Go to Account Settings
3. Select Downgrade to Personal Account
4. Confirm the change

⚠️ Warning: This action cannot be undone without creating a new team account.

Working with Multiple Accounts

You can have both personal and team accounts:

Switching Between Accounts

1. Click your profile icon in the top right
2. Select "Switch Account"
3. Choose between your personal account and team workspaces

Managing Multiple Teams

If you're part of multiple teams:

• Each team appears as a separate workspace
• Switch between them using the account switcher
• Notifications show which workspace they're from
• Billing is separate for each workspace

Decision Matrix

Choose Personal Account If:

✅ You work alone ✅ You don't need to share access ✅ You want individual billing ✅ You manage only your own brand ✅ You don't need collaboration features

Choose Team Account If:

✅ You work with a team ✅ Multiple people need access to social accounts ✅ You need role-based permissions ✅ You want shared resources (media, calendar) ✅ You're managing client accounts ✅ You need centralized billing

Common Questions

Can I try a team account before committing?

Yes! Most plans offer a trial period where you can:

• Invite team members
• Test collaboration features
• Evaluate role-based access

Check your specific plan for trial details.

How many team members can I have?

It depends on your subscription plan:

• Starter: 2-5 seats
• Professional: 5-10 seats
• Enterprise: Unlimited seats

What happens to my content if I switch account types?

When upgrading from personal to team:

• ✅ All content is preserved
• ✅ Connected accounts remain connected
• ✅ Media library transfers
• ✅ Scheduled posts remain scheduled

When downgrading from team to personal:

• ✅ Content you created is preserved
• ⚠️ Content created by removed members stays
• ⚠️ You become the sole owner of all connected accounts

Can team members see each other's activity?

It depends on permissions:

• Admins: Can see all team activity
• Members: Can see shared content and their own work
• Audit Logs: Owners can view detailed activity logs

How does billing work for team accounts?

Team account billing:

• Base Plan: Monthly or annual subscription
• Per-Seat: Cost per team member
• Automatic Adjustment: Adding members updates billing
• Proration: Adding mid-cycle is prorated

Example:

• Base Plan: $49/month
• Additional Seats: $10/month per member
• 5-person team: $49 + (4 × $10) = $89/month

Next Steps

Now that you understand the differences:

1. Create Your Account - Get started with the right account type
2. Invite Team Members - Add your team (team accounts)
3. Set Up Permissions - Configure access control
4. Connect Social Accounts - Link your platforms

Related Resources

• Account Setup - Create your account
• Inviting Team Members - Add team members
• Roles and Permissions - Understand access control
• Billing Management - Manage subscriptions

Last updated: January 14, 2025