Multi-Platform Content Best Practices
Follow these guidelines to produce impactful content that performs across every network while staying true to each platform's strengths.
Plan With a Clear Framework
- Define Monthly Themes: Choose 2–3 focus themes (e.g., product education, social proof, community involvement) and build campaigns around them.
- Use the Content Calendar: Schedule posts at least two weeks in advance to maintain cadence and review workload.
- Leverage Labels: Tag posts by campaign, funnel stage, or audience segment to evaluate performance later.
Adapt Messaging Per Platform
| Platform | Core Strength | Recommended Cadence | Creative Tips |
|---|---|---|---|
| Community updates & link clicks | 3–4 posts/week | Write descriptive captions (80–120 words) with clear CTAs. Use landscape or square visuals. | |
| Visual storytelling & brand affinity | 4–5 feed posts/week + daily stories | Lead with strong visuals. Add 5–8 relevant hashtags. Use Reels for top-of-funnel reach. | |
| TikTok | Discovery & virality via short video | 3 videos/week | Hook viewers in the first 2 seconds. Keep videos 15–35 seconds. Use native text overlays and trending sounds. |
| Google Business Profile | Local discovery & reputation | 2 posts/week | Highlight offers, events, and fresh photos. Keep copy concise (80–100 words) with clear CTA buttons. |
Optimize Creative Assets
- Tailor Aspect Ratios using the Media Library cropping tool.
- Add Captions/Subtitles to reels and TikTok videos for accessibility.
- Use Templates for recurring post types (e.g., weekly tip, testimonial) to speed production.
- Vary Formats: Mix images, carousels, videos, and text-based posts to keep feeds dynamic.
Strengthen Calls to Action
- Align CTAs with campaign goals ("Book a consultation", "Browse menu", "Leave a review").
- Place CTAs in visuals and captions for better recall.
- Track CTA performance via link tracking parameters and review analytics in Platform Analytics.
Maintain a Feedback Loop
- Review performance weekly in Analytics & Insights Overview.
- Flag standout content to reuse or extend into ad campaigns.
- Identify underperforming posts, adjust creative or timing, and test again.
Collaboration Tips
- Use Draft Comments to gather feedback from stakeholders directly on the post composer.
- Enable Approval Workflows when clients need to sign off.
- Store brand guidelines, tone of voice notes, and asset kits in the Media Library for easy access.
By combining structured planning with per-platform optimization, you can maintain a consistent brand voice while maximizing performance everywhere you publish.