Platform Analytics
Use the platform tabs to answer detailed questions about performance on Facebook, Instagram, TikTok, and Google Business Profile. Each tab exposes the metrics that matter most to that network and provides concrete recommendations to improve results.
Page Overview
- Audience Growth: Track page likes, followers, and net growth.
- Reach & Impressions: Compare organic versus paid reach if you boost posts.
- Top Content: Identify posts with the highest engagement rate, link clicks, or video completion.
Post-Level Detail
- Sort by reactions, comments, shares, or click-through rate.
- Filter by campaign label or time period to evaluate specific initiatives.
- Export selected posts to CSV for deeper analysis or to share with clients.
Insights Tips
- Monitor negative feedback (hides, unfollows) to understand saturation.
- Use the Best Time to Post heatmap derived from historical engagement patterns.
Account Metrics
- Followers: See growth, churn, and top content attracting new followers.
- Story Performance: Track reach, exit rate, replies, and clickable actions.
- Reels Analytics: Review plays, rewatches, average watch time, and retention curve.
Content Mix Analysis
- Break down performance by format (Feed, Reels, Stories).
- Identify hashtags driving discovery and save them as reusable hashtag sets.
- Surface posts with declining engagement to refresh visuals or captions.
TikTok
Video Metrics
- Analyze views, average watch time, completion rate, shares, and profile visits.
- Track trending sounds used in your top-performing videos.
- Evaluate retention by second to optimize your hook.
Audience Insights
- Understand follower demographics, top countries, and active hours.
- Monitor follower activity to time future posts.
Recommendations
- The Recommendation panel suggests ideal video length, caption length, and posting cadence based on your historical data.
Google Business Profile
Reputation Dashboard
- Review volume, average rating, sentiment breakdown, and response time.
- Track unanswered reviews and assign follow-ups to specific team members.
Customer Actions
- Calls, direction requests, website visits, and message activity aggregated by day.
- See which photos are most viewed compared to businesses like yours.
Location Comparison
- Compare multiple locations side by side to spot standout performers or sites needing attention.
- Drill down into a single location to review local posts, photos, and review responses.
How Recommendations Work
Each platform tab includes AI-powered recommendations:
- Content Suggestions: Identify post types that resonate and suggest future topics.
- Timing Guidance: Recommend posting windows when your audience is most active.
- Optimization Tips: Highlight missing captions, untagged locations, or videos without cover images.
Recommendations re-run whenever new data is ingested so insights stay fresh.
Need More Detail?
- Learn how metrics are defined in Metric Definitions.
- Share dashboards with your team using Analytics & Insights Overview export tools.
- Combine insights with scheduling by reviewing Multi-Platform Content Best Practices.