Content Creation
Create engaging social media posts for Facebook, Instagram, TikTok, and Google Business Profile using our powerful content editor.
Overview
The content creation interface provides everything you need to craft compelling posts:
- Rich text editor with formatting
- Platform selection with live previews
- Media upload and attachment
- Character count per platform
- Draft saving and restoration
- Scheduling options
Accessing the Content Editor
From Sidebar:
- Click Compose & Schedule in the sidebar
- Editor opens with blank canvas
From Dashboard:
- Click Create Post button
- Quick access to content creation
From Calendar:
- Click any date in the calendar
- Create post for that specific date
Content Editor Interface
Text Editor Area
The main text area where you compose your post:
Features:
- Plain text input
- Emoji picker 😊
- Hashtag suggestions
- Character counter (updates per platform)
- Auto-save drafts
- Formatting preservation
Composing Tips:
Type your message naturally Add emojis using the emoji picker 🎉 Include #hashtags for discovery @mention accounts when supported Add line breaks for readability
Platform Selection
Choose which platforms to post to:
Selection Interface:
- Checkboxes for each connected account
- Platform icons for quick identification
- Compatibility indicators
- Character limits shown
How It Works:
- Connected accounts appear as options
- Check platforms you want to post to
- Multiple platforms can be selected
- Incompatible combinations show warnings
Platform Compatibility:
- ✅ Facebook + Instagram + Google Business (text/image posts)
- ✅ TikTok alone (video only)
- ⚠️ Video posts: Check format compatibility
- ⚠️ TikTok cannot combine with others for video
Media Attachments
Add images or videos to your post:
Upload Options:
Upload from Computer:
- Click Upload or drag-and-drop
- Select images (JPG, PNG) or videos (MP4, MOV)
- Multiple images supported (platform-dependent)
Select from Media Library:
- Click Media Library button
- Browse organized assets
- Select existing media
- Reuse across multiple posts
Supported Formats:
- Images: JPG, PNG, GIF, WebP
- Videos: MP4, MOV, AVI
- Size Limits: Varies by platform (see Platform Requirements)
Platform Previews
See how your post will look on each platform:
Preview Features:
- Real-time updates as you type
- Platform-specific formatting
- Character count warnings
- Media preview with dimensions
- Truncation indicators
What You See:
- Facebook: Full post with link preview
- Instagram: Caption with hashtags, media preview
- TikTok: Caption and video thumbnail
- Google Business: Post card with CTA
Character Counter
Track character limits for each platform:
Display:
Facebook: 245 / 63,206 characters ✅ Instagram: 245 / 2,200 characters ✅ TikTok: 245 / 2,200 characters ✅ Google Business: 245 / 1,500 characters ✅
Color Coding:
- ✅ Green: Within limit
- ⚠️ Orange: Approaching limit (90%)
- ❌ Red: Over limit (won't publish)
Creating Different Post Types
Text-Only Posts
Simple text posts without media:
- Write Caption: Enter your text
- Select Platforms: Choose where to post
- Add Hashtags: Include relevant hashtags
- Publish: Click "Publish Now" or "Schedule"
Best For:
- Announcements
- Questions to engage audience
- Quick updates
- Quotes or tips
- Behind-the-scenes thoughts
Example:
🎉 Exciting news! We're launching a new product next week! What features are you most excited about? Drop your thoughts below! 👇 #NewProduct #ComingSoon #BusinessUpdate
Image Posts
Posts with photos:
- Upload Image: Click Upload or drag-and-drop
- Write Caption: Add your text
- Select Platforms: Choose destinations
- Preview: Check how it looks
- Publish: Post or schedule
Image Tips:
- High resolution (1080px+ width)
- Proper aspect ratios per platform
- Compressed for fast loading
- Relevant to caption
- Branded when appropriate
Best For:
- Product showcases
- Behind-the-scenes
- Infographics
- Team photos
- Event coverage
Video Posts
Posts with video content:
- Upload Video: Select video file
- Choose Format: For Instagram, select VIDEO or REELS
- Write Caption: Add description
- Select Platforms: Pick compatible platforms
- Preview: Check video thumbnail
- Publish: Post or schedule
Video Requirements:
- Facebook: 16:9 or 1:1, up to 240 minutes
- Instagram VIDEO: 4:5 or 1:1, up to 60 minutes
- Instagram REELS: 9:16, up to 90 seconds
- TikTok: 9:16 vertical, 15 seconds to 10 minutes
📖 Detailed Specs: Platform Requirements
Best For:
- Tutorials and how-tos
- Product demonstrations
- Customer testimonials
- Event highlights
- Educational content
Link Posts (Facebook)
Share links with preview:
- Paste URL: Add link in text
- Facebook Generates Preview: Automatic link preview
- Edit Title/Description: Customize preview text
- Add Commentary: Include your thoughts above link
- Publish: Post or schedule
Note: Instagram and TikTok don't support clickable links in captions. Use first comment (Instagram) or bio link.
Multiple Images (Facebook Only)
Create carousel posts on Facebook:
- Upload Multiple Images: Select 2-10 images
- Arrange Order: Drag to reorder
- Write Caption: Add description
- Select Facebook: Only available for Facebook
- Publish: Post or schedule
Limitations:
- Facebook only (Instagram doesn't support via API)
- Maximum 10 images
- All must be same aspect ratio
- Cannot include videos
Platform-Specific Features
Instagram Features
Video Mode Selection: When uploading video, choose:
- VIDEO: Traditional post, up to 60 minutes
- REELS: Short-form, up to 90 seconds, appears in Reels tab
First Comment: Instagram captions don't support clickable links. Add links in first comment:
- Find First Comment section (Instagram only)
- Enter your link
- Link posts automatically as first comment
- Users can click link in comments
Hashtag Strategy:
- Up to 30 hashtags allowed
- Mix popular and niche hashtags
- 3-5 in caption, rest in first comment (optional)
- Research trending hashtags in your niche
Facebook Features
Link Previews:
- Paste URL and Facebook generates preview
- Edit preview title and description
- Remove preview if desired (rare)
- Preview shows image, title, description
Mentions and Tags:
- @mention other Pages
- Tag people in photos (not via API, post-publish only)
- Tag location (when posting through Facebook)
Emoji Reactions:
- All emoji reactions available
- Track reactions in analytics
TikTok Features
Video Requirements:
- Must be vertical (9:16 aspect ratio)
- 1080x1920px minimum resolution
- 15 seconds to 10 minutes length
- MP4 or MOV format
Privacy Settings:
- Public: Everyone can see
- Friends: Only followers
- Private: Only you
Interaction Settings:
- Allow Comments: Enable/disable
- Allow Duet: Let others duet your video
- Allow Stitch: Let others stitch your video
Google Business Features
Post Types:
- What's New: General updates
- Event: Upcoming events with date/time
- Offer: Special promotions with terms
- Product: Highlight specific products
Call-to-Action Buttons:
- Learn More
- Sign Up
- Call
- Book
- Order Online
- Get Offer
Post Duration:
- Posts expire after 7 days
- Create new posts to maintain visibility
Writing Great Captions
Caption Structure
Effective caption formula:
[Hook] - Grab attention (first 1-2 sentences) [Body] - Provide value or story [CTA] - Tell people what to do [Hashtags] - Aid discovery
Example:
Stop scrolling! 🛑 (Hook) Did you know 73% of businesses struggle with social media consistency? We've been there. (Body) That's why we created this scheduling tool to help you plan content weeks in advance without the stress. (Value) Try it free for 14 days - link in bio! (CTA) #SocialMediaMarketing #ContentPlanning #SmallBusiness (Hashtags)
Caption Best Practices
✅ Do:
- Start with a hook (question, stat, emoji)
- Keep first sentence punchy
- Use line breaks for readability
- Include clear call-to-action
- Add relevant hashtags
- Use emojis appropriately
- Proofread before publishing
❌ Don't:
- Write walls of text
- Overuse hashtags (looks spammy)
- Include too many emojis
- Use all caps (unless intentional)
- Forget to proofread
- Copy-paste exact same caption everywhere
Hashtag Strategy
Research Hashtags:
- Check what competitors use
- Look at trending hashtags in your niche
- Mix sizes:
- Large (1M+ posts): #business
- Medium (100K-1M): #smallbusinessowner
- Small (10K-100K): #localcoffeeshop
Optimal Hashtag Count:
- Instagram: 3-5 in caption, up to 30 total
- Facebook: 1-3 (less important than Instagram)
- TikTok: 3-5 relevant hashtags
- Google Business: Not supported
Hashtag Formatting:
✅ Good: #SocialMediaMarketing #ContentStrategy #SmallBusiness ❌ Bad: #social #media #marketing #content #strategy #small #business (too many single words)
Draft Management
Saving Drafts
Drafts save automatically:
- Auto-save: Every 30 seconds while typing
- Manual Save: Click "Save Draft" button
- Exit Without Loss: Drafts preserved if you navigate away
Accessing Saved Drafts
- Go to Content Calendar or Compose & Schedule
- Click Drafts tab
- See all saved drafts
- Click draft to continue editing
Draft Organization
Draft Information Shown:
- Caption preview (first 100 characters)
- Selected platforms
- Last edited date/time
- Media attachments (if any)
- Draft status
Restoring Drafts
Auto-Restore:
- If you accidentally close editor, draft is saved
- Reopen editor to see "Restore previous draft?" prompt
- Click "Restore" to continue where you left off
Manual Restore:
- Open drafts list
- Find desired draft
- Click to open
- Continue editing
Publishing Options
Publish Now
Immediate publishing:
- Complete your post
- Select platforms
- Click Publish Now
- Post publishes immediately to all selected platforms
- Monitor in Publishing Status
When to Use:
- Time-sensitive content
- Real-time updates
- Live event coverage
- Quick announcements
Schedule for Later
Plan content in advance:
- Complete your post
- Select platforms
- Click Schedule
- Choose date and time
- Confirm scheduling
Scheduling Interface:
- Date picker calendar
- Time selector (15-minute increments)
- Timezone display
- Optimal time suggestions
- Conflict warnings
When to Use:
- Content planning
- Posting outside business hours
- Coordinated campaigns
- Consistent posting schedule
📖 Learn More: Scheduling Posts
Save as Draft
Save for later editing:
- Create or edit post
- Click Save Draft
- Draft stored for later
- Continue editing anytime
When to Use:
- Incomplete posts
- Need approval before publishing
- Batch content creation
- Template creation
Preview and Review
Before Publishing Checklist
✅ Content Quality:
- Proofread for typos and grammar
- Check formatting looks good
- Verify links work (if included)
- Ensure media is correct
✅ Platform Compatibility:
- Character counts within limits (all green)
- Media format supported by platforms
- Video length appropriate
- Hashtags formatted correctly
✅ Platform Selection:
- Selected correct accounts
- Appropriate platforms for content type
- All desired platforms checked
✅ Timing:
- Scheduled time is correct
- Timezone verified
- No scheduling conflicts
✅ Media:
- Images high quality
- Videos play correctly
- Proper aspect ratios
- File sizes appropriate
Common Content Creation Issues
Character Limit Exceeded
Problem: Caption too long for one or more platforms
Solutions:
- Shorten caption to fit smallest limit
- Remove selected platform with stricter limit
- Create platform-specific versions
Media Upload Failed
Problem: Image or video won't upload
Solutions:
- Check file size (see Platform Requirements)
- Verify file format supported
- Try different file or re-export
- Check internet connection
Platform Not Available
Problem: Want to post but platform not in list
Solutions:
- Ensure platform is connected (go to Connected Platforms)
- Check connection status (may need reconnection)
- Verify account type (e.g., Instagram must be Business)
Preview Not Updating
Problem: Changes not reflecting in preview
Solutions:
- Wait a moment (slight delay is normal)
- Click elsewhere then back
- Refresh browser page
- Clear browser cache
Tips for Efficiency
Batch Content Creation
Create multiple posts at once:
- Write 5-10 captions in document first
- Gather all media assets
- Create all posts as drafts
- Schedule throughout week/month
Content Templates
Save common post structures:
- Create template post as draft
- Use as starting point for similar posts
- Modify caption and media
- Maintain consistent branding
Keyboard Shortcuts
Speed up creation:
- Cmd/Ctrl + S: Save draft
- Cmd/Ctrl + Enter: Publish now
- Tab: Navigate between fields
- Emoji shortcuts: Auto-complete emoji codes
Next Steps
Now that you know how to create content:
- 📅 Schedule Your Posts - Plan your content calendar
- 🎨 Add Media - Use images and videos effectively
- 📊 Check Analytics - See what performs best
- 💡 Best Practices - Improve your strategy
Related Resources
- Platform Requirements - Format specifications
- Scheduling Posts - Plan content calendar
- Multi-Platform Posting - Post to multiple platforms
- Media Library - Organize assets
Last updated: January 14, 2025