Connect TikTok Business Account

Connect your TikTok account to manage your short-form video content, schedule posts, and track performance metrics from the platform.

Overview

TikTok integration allows you to:

• 🎥 Post Videos: Upload and publish TikTok videos
• 📅 Schedule Content: Plan your TikTok content calendar
• 📊 Track Performance: View video analytics and engagement metrics
• 🎯 Cross-Platform Management: Manage TikTok alongside other social accounts

Prerequisites

Before connecting, ensure you have:

Account Requirements

• ✅ Active TikTok account
• ✅ Business Account recommended (provides full analytics)
• ✅ Account in good standing (no violations)
• ✅ Minimum age requirement met (varies by country)
• ✅ No active restrictions or bans

Converting to Business Account

For full features, convert to a Business Account:

1. Open TikTok app
2. Go to Settings and Privacy
3. Tap Manage Account
4. Select Switch to Business Account
5. Choose your business category
6. Complete setup

Benefits of Business Account:

• Full analytics dashboard
• Commercial music library
• Ad tools (optional)
• Better API access

Step-by-Step Connection Guide

Step 1: Navigate to Connection Page

1. Log in to the platform
2. Go to Connected Platforms in sidebar
3. Find TikTok section
4. Click Connect or Add Account

Step 2: Start Authorization

1. Click Connect TikTok
2. Review permissions requested
3. Click Continue to start OAuth

Step 3: Log In to TikTok

1. Redirect to TikTok: Sent to TikTok's authorization page
2. Enter Credentials: Log in with your TikTok account
   • Phone/Email/Username
   • Password
   • Two-factor authentication (if enabled)

Step 4: Grant Permissions

TikTok will request these permissions:

Required Permissions

Video Management:

• video.upload - Upload videos to your account
• video.publish - Publish videos
• video.list - View your posted videos

Analytics:

• user.info.basic - Access basic profile information
• user.info.stats - View account statistics
• video.insights - Access video performance data

Why each permission is needed:

• Video Upload: Required to post content
• Video List: See your published videos
• Basic Info: Display your profile in the platform
• Analytics: Provide performance metrics and insights

⚠️ Important: Grant all permissions for full functionality.

Step 5: Authorize the App

1. Review the permissions list
2. Click Authorize or Allow
3. You'll be redirected back to the platform
4. Your TikTok account appears in Connected Platforms

Step 6: Verify Connection

1. Check connection status is Active
2. Your TikTok profile name and picture should appear
3. Initial sync begins (may take a few minutes)

Understanding Your Connection

What Gets Connected

When you connect TikTok:

Account Access:

• ✅ Profile information (username, display name, avatar)
• ✅ Account statistics (followers, views, likes)
• ✅ Ability to upload and publish videos
• ✅ Access to video performance metrics

Content Management:

• ✅ Upload videos from the platform
• ✅ Add captions, hashtags, and descriptions
• ✅ Schedule posts for later
• ✅ View publish history

Analytics:

• ✅ Video views and play duration
• ✅ Likes, comments, and shares
• ✅ Audience demographics (Business accounts)
• ✅ Traffic sources

What Doesn't Get Connected

• ❌ Private messages (DMs)
• ❌ Comments on others' videos
• ❌ Following/follower list
• ❌ Saved or liked videos
• ❌ TikTok Coins or wallet

TikTok API Limitations

⚠️ Important Limitations:

1. No Stories/Live: Cannot post to TikTok Stories or go Live via API
2. No Duets/Stitches: These features require the TikTok app
3. No Sounds: Cannot browse or add TikTok sounds via API (you must add sounds in-app before uploading)
4. Video Requirements: Strict format requirements (see below)

Posting to TikTok

Video Requirements

TikTok has strict requirements for uploaded videos:

Format:

• ✅ Vertical video (9:16 aspect ratio)
• ✅ Resolution: Minimum 1080x1920px
• ✅ File format: MP4 or MOV
• ✅ File size: Max 287 MB (4GB for Business accounts)
• ✅ Length: 15 seconds to 10 minutes

Best Practices:

• 💡 Use 1080x1920px for best quality
• 💡 Keep under 60 seconds for better engagement
• 💡 Ensure good lighting and clear audio
• 💡 Add captions/text in video editor before uploading

Creating a TikTok Post

1. Go to Compose & Schedule in sidebar
2. Select TikTok as the platform
3. Upload Video: Choose your vertical video file
4. Add Caption: Write your description (up to 2,200 characters)
5. Add Hashtags: Include relevant hashtags (up to 100 characters)
6. Choose Privacy: Public, Friends, or Private
7. Allow Comments: Enable/disable comments
8. Allow Duet/Stitch: Enable/disable remix features
9. Publish or Schedule for later

Caption and Hashtag Tips

Caption Guidelines:

• Up to 2,200 characters
• First 1-2 sentences are most visible
• Include call-to-action (CTA)
• Mention key points or questions

Hashtag Strategy:

• Use 3-5 relevant hashtags
• Mix popular and niche hashtags
• Include trending hashtags when relevant
• Don't exceed 100 characters total

Examples:

Check out this quick tip! 💡 What's your favorite strategy?

#SmallBusiness #MarketingTips #TikTokTips #BusinessGrowth #SocialMediaMarketing

Scheduling TikTok Posts

Schedule posts for optimal times:

1. Create your TikTok post
2. Click Schedule instead of Publish Now
3. Choose date and time
4. Post will publish automatically

Best Posting Times (generally):

• Weekdays: 6-9 AM, 12-2 PM, 7-11 PM
• Weekends: 9 AM - 11 PM

📖 Learn More: Optimal Posting Times

Managing Your Connection

View Connection Status

Check your TikTok connection:

1. Go to Connected Platforms
2. Find TikTok account
3. Status indicators:
   • ✅ Active: Working normally
   • ⚠️ Token Expiring: Reconnect soon
   • ❌ Disconnected: Needs reconnection

Token Refresh

TikTok tokens typically expire after 90 days:

1. You'll see Reconnect notification
2. Click Reconnect TikTok
3. Re-authorize through OAuth
4. Connection restored

Add Another TikTok Account

To manage multiple TikTok accounts:

1. Click Add Account under TikTok section
2. Go through OAuth flow with different account
3. Switch between accounts when posting

Disconnect TikTok

To remove connection:

1. Go to Connected Platforms
2. Find TikTok account
3. Click Disconnect or settings menu
4. Confirm removal
5. Historical data preserved

Viewing TikTok Analytics

Access Analytics

1. Go to Performance Insights in sidebar
2. Select TikTok filter
3. Choose date range
4. View metrics

Available Metrics

Video Performance:

• 👁️ Views: Total video views
• ❤️ Likes: Number of likes
• 💬 Comments: Comment count
• 🔄 Shares: Times shared
• 💾 Saves: Times saved to collections

Engagement Metrics:

• Engagement Rate: (Likes + Comments + Shares) / Views
• Average Watch Time: How long viewers watch
• Completion Rate: % who watched entire video
• Profile Visits: Visits from video

Audience Insights (Business accounts):

• Follower demographics
• Top territories
• Viewer gender and age
• Active times

📖 Deep Dive: TikTok Analytics Guide

Common Issues and Solutions

"Video upload failed"

Problem: Video doesn't upload or publish

Solutions:

• ✅ Check video format (MP4 or MOV)
• ✅ Ensure vertical 9:16 ratio (1080x1920px)
• ✅ Verify file size under 287 MB
• ✅ Check video length (15 sec - 10 min)
• ✅ Try re-encoding video if corrupted
• ✅ Ensure good internet connection

"Account not eligible"

Problem: Can't connect TikTok account

Solutions:

• ✅ Ensure account is not banned or restricted
• ✅ Check account age (may need to be 24+ hours old)
• ✅ Verify email/phone is confirmed
• ✅ Try converting to Business account
• ✅ Check TikTok's terms compliance

"Token expired"

Problem: Connection stops working

Solutions:

• ✅ This is normal after 90 days
• ✅ Click Reconnect button
• ✅ Re-authorize through OAuth
• ✅ Set calendar reminder to reconnect quarterly

"Analytics not showing"

Problem: Can't see video performance data

Solutions:

• ✅ Analytics available 24-48 hours after posting
• ✅ Ensure you have Business account for full analytics
• ✅ Check connection status is Active
• ✅ Click Sync Now to refresh data
• ✅ Some metrics require minimum views

"Can't add TikTok sounds"

Problem: Want to use trending sounds

Solution: TikTok API doesn't support adding sounds. Workaround:

1. Add sound to video in TikTok app before uploading
2. Or edit video with sound in video editor
3. Upload the video file with sound already included
4. Cannot browse or add TikTok's sound library via API

Best Practices

✅ Do's

• Use Vertical Video: Always 9:16 ratio for TikTok
• Hook Viewers Fast: First 3 seconds are critical
• Add Captions: Many watch without sound
• Use Trending Hashtags: Increase discoverability
• Post Consistently: Aim for 1-3 times daily
• Engage with Comments: Reply to build community

❌ Don'ts

• Don't Repost Old Content: TikTok penalizes recycled content
• Don't Use Watermarks: Avoid watermarks from other platforms
• Don't Violate Guidelines: Follow TikTok Community Guidelines
• Don't Over-Hashtag: Stick to 3-5 relevant hashtags
• Don't Ignore Trends: Participate in relevant challenges

Content Strategy Tips

What Works on TikTok

1. Authentic Content: Real, unpolished videos often perform best
2. Educational Content: Quick tips and how-tos
3. Behind-the-Scenes: Show your process
4. Trending Challenges: Participate when relevant
5. Story-Driven: Use narrative structure

Video Ideas

For Businesses:

• Product demonstrations
• Customer testimonials
• Team introductions
• Day-in-the-life content
• Industry tips and hacks
• Before/after transformations
• FAQs and Q&As

Content Formats:

• Tutorials and how-tos
• Listicles (e.g., "5 Ways to...")
• Reaction videos
• Voiceovers with B-roll
• Text overlays with trending audio

Optimization Checklist

Before posting:

• ✅ Video is vertical (9:16)
• ✅ First 3 seconds grab attention
• ✅ Captions added for accessibility
• ✅ Relevant hashtags included
• ✅ CTA at the end
• ✅ Posted during optimal times

Security and Privacy

What Data We Access

• ✅ Account profile information
• ✅ Permission to upload videos
• ✅ Video performance metrics
• ✅ Account statistics

What Data We DON'T Access

• ❌ Private messages
• ❌ Personal contacts
• ❌ Payment information
• ❌ Watch history
• ❌ Following/follower lists

Revoking Access

Remove our access anytime:

From TikTok App:

1. Settings → Privacy → Apps
2. Find our app
3. Tap Remove Authorization

From Platform:

1. Connected Platforms → TikTok
2. Click Disconnect
3. Confirm removal

Advanced Features

Bulk Scheduling

Schedule multiple TikTok posts:

1. Create posts in content calendar
2. Schedule across different days/times
3. Platform publishes automatically

Cross-Platform Posting

Post to TikTok and other platforms:

• ⚠️ Note: TikTok requires vertical video
• Create vertical version for TikTok
• Adapt to horizontal for Facebook/Instagram
• Use Media Library to store versions

A/B Testing

Test different approaches:

• Post same content at different times
• Try different captions/hashtags
• Compare performance in analytics
• Optimize based on results

Next Steps

After connecting TikTok:

1. 🎥 Create Content - Start posting videos
2. 📅 Schedule Posts - Plan your content calendar
3. 📊 View Analytics - Track video performance
4. 💡 Best Practices - Learn TikTok strategy

Related Resources

• Platform Connections Overview - Understanding OAuth
• Platform Requirements - Content specs
• Content Creation - Creating posts
• TikTok Analytics - Performance metrics

Last updated: January 14, 2025