Platform Connections Overview

Connecting your social media accounts is the first step to managing your online presence. This guide explains how platform connections work and what you need to get started.

Supported Platforms

Meta (Facebook + Instagram)

Connect Facebook Pages and linked Instagram Business accounts to:

• Post content to both platforms simultaneously
• Schedule posts in advance
• Track engagement and performance metrics
• Manage comments and interactions

📖 Meta Connection Guide

Google Business Profile

Connect your Google Business Profile to:

• Monitor and respond to customer reviews
• Post updates directly to your Business Profile
• Manage business photos and media
• Track search performance and customer actions

📖 Google Business Guide

TikTok

Connect TikTok Business accounts to:

• Post short-form videos
• Schedule TikTok content
• Analyze video performance
• Track audience engagement

📖 TikTok Connection Guide

How Platform Connections Work

OAuth Authentication

All platform connections use OAuth 2.0 for secure authentication:

1. You Request Connection: Click "Connect" for a platform
2. Redirect to Platform: You're sent to the platform's login page
3. Grant Permissions: Authorize the platform to access your account
4. Return with Token: The platform gives us a secure token
5. Connection Complete: Your account is now connected

Why is this secure?

• We never see your password
• You control which permissions to grant
• You can revoke access anytime from the platform's settings
• Tokens expire and refresh automatically

What Are Permissions?

Each platform requires specific permissions (also called "scopes") to function:

Example - Meta Permissions:

• pages_show_list: See your Facebook Pages
• pages_manage_posts: Create posts on your Pages
• instagram_basic: Access Instagram account info
• instagram_content_publish: Post to Instagram
• read_insights: View analytics data

Why do we need these?

• Each permission enables specific features
• We only request what's necessary
• Platforms require explicit permission for each action
• You can review permissions before connecting

Token Management

Access Tokens:

• Short-lived credentials (hours to days)
• Used for API requests
• Automatically refreshed

Refresh Tokens:

• Long-lived credentials (months)
• Used to get new access tokens
• Stored securely and encrypted

What happens if a token expires?

• The platform will show a "Reconnect" button
• Click to re-authenticate
• Your content and history remain intact

Before You Connect

Requirements Checklist

For Facebook + Instagram:

• ✅ Facebook account with admin access to a Page
• ✅ Instagram Business or Creator account
• ✅ Instagram must be linked to your Facebook Page
• ✅ Page must comply with Facebook's policies

For Google Business Profile:

• ✅ Google account with Business Profile access
• ✅ Verified Business Profile location
• ✅ Owner or Manager role on the location
• ✅ Business must comply with Google's guidelines

For TikTok:

• ✅ TikTok account (Business account recommended)
• ✅ Account must comply with TikTok's policies
• ✅ Minimum follower requirements may apply

Common Pre-Connection Issues

Facebook Page not showing?

• Ensure you have Admin or Editor role
• Check that the Page is published (not drafted)
• Verify Page compliance with Facebook policies

Instagram not available?

• Must be a Business or Creator account (not Personal)
• Must be linked to a Facebook Page
• Link Instagram in Facebook Page settings first

Google Business not verified?

• Complete the verification process in Google Business Profile
• This can take several days
• Verification is required before connecting

Connection Best Practices

1. Use Business Accounts

Why?

• Personal accounts have limited API access
• Business accounts provide full analytics
• Required for scheduling and advanced features

How to convert:

• Instagram: Settings → Account → Switch to Professional Account
• TikTok: Settings → Manage Account → Switch to Business Account

2. Verify Account Ownership

Make sure you have proper access:

• Facebook: Admin or Editor role on Pages
• Google Business: Owner or Manager role
• TikTok: Account owner or authorized user

3. Check Platform Compliance

Ensure your accounts comply with platform policies:

• No policy violations or warnings
• Account in good standing
• No active restrictions

4. Prepare Business Information

Have ready:

• Business name and description
• Logo and cover images
• Contact information
• Business hours and location

Managing Connected Accounts

View Connected Accounts

1. Go to Connected Platforms in the sidebar
2. See all connected accounts
3. Check connection status and last sync time

Disconnect an Account

1. Find the account in Connected Platforms
2. Click Disconnect or Remove
3. Confirm the action
4. The account will be removed (content history preserved)

Reconnect an Account

If a connection expires or breaks:

1. You'll see a Reconnect button
2. Click to restart the OAuth flow
3. Grant permissions again
4. Connection restored with full history

Switch Between Accounts

If you have multiple accounts of the same type:

1. Connect all accounts separately
2. When creating content, select which account to post to
3. Switch between accounts in the platform selector

Troubleshooting

Connection Failed

Symptoms: OAuth process fails or times out

Solutions:

• Check your internet connection
• Try a different browser
• Clear browser cache and cookies
• Disable browser extensions (especially ad blockers)
• Ensure pop-ups are allowed

Permissions Denied

Symptoms: "Missing permissions" error

Solutions:

• Grant all requested permissions
• Some features require specific permissions
• You may need to reconnect with additional permissions

Account Not Eligible

Symptoms: Platform says account can't be connected

Solutions:

• Verify account type (must be Business/Professional)
• Check account standing and policy compliance
• Ensure you have the required role/access level
• Wait if account is new (some platforms require account age)

Token Expired

Symptoms: "Please reconnect" message appears

Solutions:

• Click the Reconnect button
• Re-authorize the connection
• This is normal and happens periodically

Security and Privacy

Data We Access

We only access data necessary for features:

• Profile information (name, picture)
• Connected Pages/Profiles list
• Ability to post content
• Read engagement metrics
• Review data (Google Business only)

Data We Don't Access

We do not access:

• Your passwords
• Personal messages
• Payment information
• Unrelated Pages/Profiles
• Personal posts (only business accounts)

Revoking Access

You can revoke our access anytime:

Facebook: Settings → Business Integrations → Remove App Google: Google Account → Security → Third-party access → Remove TikTok: Settings → Privacy → Apps → Remove authorization

After revoking:

• Connection will break
• You'll need to reconnect to continue using features
• Your content history remains in our system until you delete it

Next Steps

Ready to connect? Choose your platform:

1. 📘 Connect Meta (Facebook + Instagram) - Most popular choice
2. 📍 Connect Google Business Profile - For review management
3. 🎵 Connect TikTok - For short-form video content
4. 🔧 Managing Connections - Advanced connection management
5. ⚠️ OAuth Troubleshooting - Fix connection issues

Related Resources

• Getting Started Guide - New user walkthrough
• Troubleshooting OAuth Errors - Fix connection problems
• Token Expiration - Handle expired tokens

Last updated: January 14, 2025